Gotta Live is a lifestyle brand inspired by people who love the outdoors. The phrase Gotta Live invokes the lifestyle and beliefs of our members – “life is not a dress rehearsal.” Together, we aim to be positive and upbeat as role models for our children, emanating a life of positivity, gratitude and happiness. The genesis of the brand began in a moment of clarity.
On a late summer beautiful Sunday, while sitting on a sandbar watching our children play in the Florida sun and water, our group of friends looked to one another, smiled happily about the positivity of surrounding yourself with good people, clinked glasses and chanted, “Gotta Live!” From that moment, the phrase has become synonymous with our lifestyle and invokes a passion and zest for life.
We create high end apparel and products inspired by people who get out and live, who need comfortable apparel for everyday use and products that are resilient, trendy and functional. We wear our apparel proudly, because it’s made for everyone and emphasizes living life to the fullest, reminding others – GOTTA LIVE!
Thank you for sharing our journey with us. Spread the word and make life count.
~Gotta Live, Stephen & Lisa Higgins