WE ARE GOTTA LIVE

A Lifestyle Brand You Can Live In.

WHAT IS GOTTA LIVE

Gotta Live is a lifestyle brand inspired by people who love the outdoors. The phrase Gotta Live invokes the lifestyle and beliefs of our members – “life is not a dress rehearsal.” Together, we aim to be positive and upbeat as role models for our children, emanating a life of positivity, gratitude and happiness. The genesis of the brand began in a moment of clarity.

On a late summer beautiful Sunday, while sitting on a sandbar watching our children play in the Florida sun and water, our group of friends looked to one another, smiled happily about the positivity of surrounding yourself with good people, clinked glasses and chanted, “Gotta Live!” From that moment, the phrase has become synonymous with our lifestyle and invokes a passion and zest for life.

We create high end apparel and products inspired by people who get out and live, who need comfortable apparel for everyday use and products that are resilient, trendy and functional. We wear our apparel proudly, because it’s made for everyone and emphasizes living life to the fullest, reminding others – GOTTA LIVE!

Thank you for sharing our journey with us. Spread the word and make life count.

~Gotta Live, Stephen & Lisa Higgins

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WHAT IS UPF PROTECTION

What is UPF? Ultraviolet Protection Factor is a rating system used for apparel. The rating indicates how effective the apparel is at shielding the sun’s ultraviolet rays. UPF is similar to SPF, the rating used for sunscreen products. UV protective clothing is the single most effective form of sun protection, even more than sunscreen, because it does not wash away and doesn’t need to be reapplied. Additionally, unlike some harmful sunscreen chemicals, sun protective clothing does not get absorbed into the skin. Exposing the skin to too much UV rays has been linked to skin cancer, aging and sunburns.

A LIFESTYLE BRAND YOU CAN LIVE IN

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About | Gotta Live